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1 ассортиментная политика
Economy: assortment policy, product portfolio policyУниверсальный русско-английский словарь > ассортиментная политика
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2 ассортиментная политика
ассортиментная политика
Формирование ассортимента продукции в зависимости от потребностей рынка, финансового состояния предприятия и его стратегических целей. Ассортиментная политика обычно преследует долгосрочные цели, например, компания может сохранять свое присутствие на рынке, не приносящее прибыли в настоящий момент, ради будущих успехов.
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Русско-английский словарь нормативно-технической терминологии > ассортиментная политика
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